Cassper Nyovest signs multi-million Rand deal with Drip Footwear.
For Cassper Nyovest, winning is more than just music, its a dream come true. A process that required lots of discipline on his part.
On Tuesday the Family Tree CEO announced a new partnership with South African footwear company, Drip, reportedly worth R100 million. That’s just slightly over $7 million dollars.
“Today is big!!! First time inviting my accountant to a deal signing,” he tweeted. “I had to celebrate this one with all the important people in the business. Monumental.”
He continued, “The ink should be dry now. I can confidently announce #TheLegacyDeal . To God be the glory cause this is him showing himself. Truly grateful!!!”
Drip Foorwear confirmed the new partnership with a tweet.
“Here’s to an exciting future, the company tweeted. “Drip x Family Tree.”
In a video posted on his Instagram captioned “1 Step Closer To The Dream.” Cass and Drip Footwear founder Lekau Sehoana document the journey to the contract signing at The Leonardo in Sandton, Johannesburg.
The news is less of a surprise to fans of the Fill Up The Dome rapper. Cassper is used to making money moves. In 2015 the rapper whose real name is Refiloe Maele Phoolo signed a six-figure deal with telecommunications giant MTN.
“The partnership with MTN is a natural progression in my career. I’ve always sought to associate myself and the Cassper Nyovest brand with organisations and initiatives that unashamedly champion the development of music. I have found a home at MTN and I wish to make this partnership worthwhile for MTN customers,” Nyovest said in a statement.