A quintessential connector with a growing collection of Platinum plaques, Rich The Kid is starting a new chapter in his success story. Sneering at his less luxurious peers who can only afford Cartiers or Rolexes, Rich The Kid shines on both wrists in “Richard Mille Patek,” his latest single.
Working his higher register with an energetic flow, Rich elevates his flex game, exuding the confidence and attitude that helped him attain his unattainable lifestyle: “Got a Richard Mille on my right and my left wrist/Like half a mil, I just count it for breakfast/Bought a new Patek, worth a house in Texas.”
Directed by Shomi Patwary (A$AP Rocky, Offset, Mark Ronson), the new video proves that Rich The Kid is hardly exaggerating in his bombastic bars. Holing up in a picturesque mansion, Rich enjoys a luxurious brunch in his bath robe before heading upstairs and taking care of business with the help of some beautiful assistants.
“Richard Mille Patek” is the first video single released by Rich The Kid since he signed his new partnership with Rostrum Records and BMG.
Earlier this week, Rich introduced the world to “Lil’ Rich,” his new puppet sidekick voiced by comedian Desi Banks and designed & manufactured by Los Angeles puppet maker, Viva La Puppet. Rich plans to release a series of short videos starring himself and Lil’ Rich. In the first video from the series, directed by Adam Willis, Rich gets a chaotic wake-up call from Lil’ Rich, who declares that Rich must enter “Album Mode!” with a strict regimen of fitness and nutrition. Stay tuned for more antics from Rich The Kid and his 2’2″ tall reflection in the coming weeks.