Ice Cube has filed a lawsuit against financial service company Robinhood for using his likeness in an ad without his permission.
According to documents obtained by TMZ, Ice Cube claims Robin-hood took an image of him from a project he had previously worked on and inserted it to their daily snacks news newsletter that focuses on stock/market corrections. The image was also captioned with an obvious reference to his 1992 song “Check Yo Self.”
Cube says the company falsely inserting his image and likeness to their “dangerous products and services” has resulted in substantial damage to his brand and the last thing he wants in this world is to be associated with their “horrible products.”
“In a cynical effort to appeal to a young demographic, Robinhood has engaged celebrity endorsers such as Jay-Z, Nas, and Jared Leto to endorse its products and services. Robinhood has picked on the wrong man this time,” the lawsuit reads.
Robinhood has rebuffed Ice Cube’s claims, telling TMZ that the image was legally obtained.
“No, we didn’t use his image without permission. The image was licensed and used for non-commercial, editorial purposes in connection with a blog article.”
A source close to the “No Vaseline” rapper believes the financial company is being unethical with their practice. “This is Robinhood exhibiting lack of respect for the law or the people they hurt. Ice Cube did NOT license his image nor his lyrics printed next to his picture, and would never endorse Robinhood. When asked to take it down because he was offended, Robinhood refused. In addition, calling blatant propaganda for Robinhood’s trading app and online services merely ‘editorial use’ shows someone needs to send their lawyers back to school.”