Lil Durk and Only The Family capped off a year marked by tragedy and triumph with Loyal Bros, the recently released label compilation mixtape which just debuted in the top 20 of the Billboard 200.
Today, Durk joins fellow OTF vultures Booka600, Memo600, and the late King Von for “JUMP,” the flashy visual for the tape’s invigorating opening track. A guitar-laden trap heater with production from RMG Nu, “Jump” is a mission statement for the whole tape, as Durk, Memo, and Booka trade bars, stressing the importance of loyalty, before Von takes an extended verse to tell one of his signature crazy stories.
Directed by Crownsoheavy, the video splits up the action into two parts, with Booka and Memo celebrating their successes at an apartment party, and Von meeting with the plug, while Durkio flashes his ice in his brand new Rolls Royce. “Jump” is latest high-quality visual from Loyal Bros, following Timo’s educational “Rules,” the simmering “Pistol Totin’,” by Memo600 and Foogiano, and “Took Down,” a collaboration between Doodie Lo and Memphis rapper BIG30.
Watch the video up top.