Wielding sharp punchlines and emphatic flows, Memphis magnate Key Glock is always about his business. On his new video single "Never Change," the Paper Route EMPIRE rapper asserts that no matter how high his star rises, he will always be the same Glock.
Slicing through a bruising, bass-heavy beat by Bandplay, Glock unleashes a barrage of blasé bars about his luxury lifestyle: "I'm ballin' like a laker, I'm cutthroat I might trade em'/I'm sippin' smokin' flavors, goin' up like elevators." In the video, Glock shows off his diamond-studded watch and his Bart Simpson chain as he mobs in Memphis with some close cohorts.
Released over the weekend with over 470k views, "Never Change" is the latest salvo in a busy 2020 for the 23-year-old rapper.
Watch “Never Change” video above.