Video: REASON “Favorite Nigga”

 



Mixing heady lyricism with an effortlessly fly demeanor, Top Dawg Entertainment's REASON has every right to feel cocky. Taking the time to spotlight his myriad accomplishments, REASON shares "Favorite Nigga," his new music video. 


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Produced by Kal Banx, "Favorite Ni**a" is elevated by thumping bass drums and a chiming sound effect that recalls vintage video games, leaving plenty of space for REASON to stake his claim: "Ni**as wanna be REAS, tell the truth, I can't blame a ni**a/Yeah, I'm my favorite ni**a, yeah/And money ain’t change a ni**a." Shot from REASON's point-of-view, the new clip finds the rapper taking a midnight trip around L.A. in his boxframe, intensely focused on a mysterious task. The video concludes as the sun rises, and REASON goes about his day unfazed by the previous night's events.


"Favorite N****" is a highlight track from New Beginnings, REASON's critically acclaimed new album. The follow-up to his acclaimed 2018 project There You Have It. 

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