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Young Dolph Drops New Video “Hold Up Hold Up Hold Up”


Young Dolph Imagines A Less-Fly Alternate Reality in "Hold Up Hold Up Hold Up.”


"I remember my mom and dad was livin' in a one-room shack," says Young Dolph on "Hold Up Hold Up Hold Up." "Nowadays, I wake up in a mansion." The Paper Route EMPIRE CEO overcame insurmountable odds to become one of the rap game's most respected figures. But in his new video for "Hold Up Hold Up Hold Up," Dolph imagines what his life might be like without the rap talent that allowed him to become the King of Memphis.

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As he spits his boastful bars atop an easygoing beat from Paper Route EMPIRE producer Bandplay, Dolph pictures himself living a modest life, making a living as a dry cleaner. Even without the extravagant wealth he describes in the song's lyrics, Dolph is still the consummate professional, working day and night to provide for his family.

"Shout-out to anyone who takes their job serious and does whatever they gotta do to make ends meet," says Young Dolph.

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"Hold Up Hold Up Hold Up" is a highlight track from Rich Slave, Dolph's deeply personal and highly successful new album. The album explores Dolph's rags to riches story, emphasizing his Memphis roots with Dirty South instrumentals as he mixes his trademark flex-heavy witticisms with his thoughts on the responsibility that comes with mogul status. Flexing bar after bar about his earned wealth, Dolph reflects on the glass ceiling on the upward mobility of Black people; no amount of money allows you to escape racism as a Black person in this country. Featuring singles like the West Coast tribute "Death Row," the conversational "Blue Diamonds," and the Megan Thee Stallion-featuring riders' anthem "RNB," Rich Slave peaked at #4 on the Billboard 200 and hit #1 on Billboard's Independent Albums chart, selling over 65k units and generating over 44 million on-demand streams in its first week.

Rich Slave is available everywhere via Paper Route EMPIRE.



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