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Rolling Loud Recruits Swae Lee, Ski Mask, and More for “Loud Stream” Virtual Festival on Twitch


Rolling Loud Recruits Swae Lee, Ski Mask, and More for “Loud Stream” Virtual Festival on Twitch

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Rolling Loud Announces Lineup For 9/12-9/13 “Loud Stream” Virtual Festival, Exclusively on Twitch.

Rolling Loud plays a vital role in rap culture. Preparing for their first-ever virtual festival, Rolling Loud announces the lineup for “Loud Stream,” airing this weekend exclusively on Twitch. Complete with state-of-the-art production value, the free-to-stream virtual event brings the Rolling Loud experience to your living room–you won’t even have to leave your home to open up the pit. Occurring September 12th-13th at 5PM ET on September 12th-13th on Rolling Loud’s Twitch channel, “Loud Stream” presents six hours of live performances on each day, complete with the live chat and interactive elements that allow fans to play a pivotal role in the action. The sets performed during “Loud Stream” will be entirely live, with no pre-recorded performances.

Like all Rolling Loud events, “Loud Stream” boasts a star-studded lineup, including headliners like Swae Lee and Ski Mask The Slump God, rising stars like Polo G, NLE Choppa, Lil Skies, Lil Keed, and StaySolidRocky, leading ladies like Kaash Paige, Tay Money, and Maliibu Miitch, and Rolling Loud regulars like Smokepurpp, Pouya, Fat Nick, and more. Loud Stream is the first of three Twitch virtual festivals Rolling Loud has planned for the coming months.

Last week, Rolling Loud announced its partnership with Twitch and commenced daily live programming on Twitch.tv/RollingLoud, featuring content that intersects hip-hop with other cultural pillars like fashion, food, art, and gaming. Rolling Loud’s first week on Twitch brought guest appearances from Internet Money, JuJu Smith-Schuster, Jackboy, Tyla Yaweh, B.o.B., and more, and introduced regular programming like “The Rotation,” which received 132,000 live views on its initial episode.

Founded as a one-day festival in 2015 by Matt Zingler and Tariq Cherif, Rolling Loud has evolved into a global behemoth, with annual festivals in Miami, Los Angeles, New York, and the Bay Area. Postponed due to the COVID-19 pandemic, Rolling Loud Miami is scheduled for February 2021, and Rolling Loud Portugal, the brand’s first European festival, recently announced the lineup for next Summer. The company’s new Twitch partnership speaks to the strength of its brand, allowing Rolling Loud to maintain its vital cultural role during an impossibly difficult time for festivals and live music.

Watch “Loud Stream” on Saturday September 12th and Sunday September 13th at Twitch.tv/RollingLoud, starting each day at 5PM ET and ending at 11PM ET.

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