TikTok & Jaden Smith Join Forces to Celebrate the Release of CTV3: Cool Tape Vol. 3 with Exclusive New Co-Branded Merch Collection and Global LIVE Stream.
TikTok breaks new ground with innovative formats that allow artists to be their authentic selves and meaningfully connect with fans. TikTok’s new partnership with Jaden Smith on the occasion of his new album CTV3: Cool Tape Vol. 3 demonstrates the unique interactive elements of a TikTok campaign.
Jaden will be the first artist to make exclusive co-branded merchandise available through TikTok LIVE stream on Sunday. Fans tuning in across the globe will be able to buy new TikTok-exclusive co-branded merch without navigating away from the stream.
Jaden collaborated with TikTok to create a brand new line of co-branded merch, inspired by the vibrant colors reflected throughout the CTV3: Cool Tape Vol. 3 campaign. The capsule collection includes exclusive CTV3 tie-dye bucket hat, face mask, an at-home tie-dye kit and two additional co-branded pieces pink hoodie and a yellow t-shirt.
“I’m so honored that TikTok wanted to work with me on this project,” says Jaden. “I really care about TikTok’s ability to impact youth culture, and I definitely want to make an impact on youth culture with this album. I want to spread peace and love in the world and TikTok is helping me do that. So thanks to them and thank you to anyone who listens to the album. Cool Tape Vol. 3 is out now, and I’m so excited!”
“CTV3: Cool Tape Vol. 3“ is currently available on all platforms via MSFTSMusic/Roc Nation Records.