JAY Z and Pharrell team up for new black empowerment song Entrepreneur.
Produced by The Neptunes, the track finds the duo sharing a message of empowerment to black entrepreneurs, who are being suppressed by systematic racism in America.
“Black Twitter, what’s that? / When Jack gets paid, do you? / For every one Gucci, support two FUBUs,” Jay-Z raps. “Serial entrepreneur / We on our own stop / Sittin’ around waiting for folks to throw you a bone.”
He continues about the importance of investing in yourself. “If you can’t buy the building, at least stock the shelf.”
“The intention for a song was all about how tough it is to be an entrepreneur in our country to begin with,” Pharrell told TIME. “Especially as someone of color, there’s a lot of systemic disadvantages and purposeful blockages.”
”How can you get a fire started, or even the hope of an ember to start a fire, when you’re starting at disadvantages with regards to health care, education, and representation?”
The song was released in promotion of Pharrell’s new Time magazine cover package “The New American Revolution.”
I couldn’t be more grateful to curate “The Next American Revolution”—a special issue of @TIME Magazine that envisions a Black Future in an America where all people are actually created equal.https://t.co/nLYgIOU7xo pic.twitter.com/AkL8NioD5f
— Pharrell Williams (@Pharrell) August 20, 2020
The music video for the track highlights the achievements of black entrepreneurs/creatives including issa Rae, Nipsey Hussle, Tyler, the Creator, Debbie Allen and more.