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JAY-Z And Pharrell Reunite On “Entrepreneur”



JAY Z and Pharrell team up for new black empowerment song Entrepreneur. 


Produced by The Neptunes, the track finds the duo sharing a message of empowerment to black entrepreneurs, who are being suppressed by systematic racism in America.

“Black Twitter, what’s that? / When Jack gets paid, do you? / For every one Gucci, support two FUBUs,” Jay-Z raps. “Serial entrepreneur / We on our own stop / Sittin’ around waiting for folks to throw you a bone.”

He continues about the importance of investing in yourself. “If you can’t buy the building, at least stock the shelf.”


“The intention for a song was all about how tough it is to be an entrepreneur in our country to begin with,” Pharrell told TIME. “Especially as someone of color, there’s a lot of systemic disadvantages and purposeful blockages. How can you get a fire started, or even the hope of an ember to start a fire, when you’re starting at disadvantages with regards to health care, education, and representation?”

The song was released in promotion of Pharrell's new Time magazine cover package "The New American Revolution."



The music video for the track highlights the achievements of black entrepreneurs/creatives including issa Rae, Nipsey Hussle, Tyler, the Creator, Debbie Allen and more.



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