Though he’s known for his pitch-shifted rhymes about his life of luxury, 24hrs had to fight for every cent he’s earned. Holing up in Atlanta and reflecting on his less-lavish youth, 24hrs shares “Cheap Phones,” his new video.
Emoting atop a glistening instrumental from Beat Monsta, complete with twinkling piano and a dynamic ascending bassline, 24hrs rhymes from the perspective of his pre-fame self, reminiscing about the days when he couldn’t afford an iPhone (he used Nextel and Boost Mobile) and couldn’t even conceive of the riches he now experiences every day.
In the video, 24hrs maxes on a traphouse porch with guest rapper Seddy Hendrix, as cutout animation brings the pair’s lyrics to life. “Cheap Phones” is the latest video from 12 AM In Atlanta 2, his new mixtape, hosted by DJ Drama, following the neon-lit clip for the rich-life anthem “Selfies.”