He's an emerging star with a passionate legion of fans and a national presence on rap radio, but Yella Beezy will never forget where he came from. Returning to his Dallas roots, Yella Beezy shares "Keep It In The Streets," his new music video.
With glistening piano and twangy guitar, "Keep It In The Streets" echoes the soulful tradition of Texas titans like UGK, laying down the code of the streets and the dire consequences for those who break it: "I fire my strap and you can fire your strap/But n****, keep it in the streets/Them folks attack and we don't say shit back/We don't talk to the police."
Directed by David H. Nguyen, the video paints a poignant picture in stylish black-and-white, focusing on the figures who populate Beezy's Oak Cliff neighborhood and shining a light on their daily struggles.
Watch the video above.