DJ Premier heads out to Chicago to shoot a video for Bad Name.
The video stars internet personality Spice Adams and the late Guru’s son Keith Casim, who spits his father’s verse.
“I initially wanted ‘Bad Name’ to be the first single that officially brought Gang Starr back,” Premier said in a press release. “Since the inception of video music channels, I have always paid very close attention to the direction and production elements. I love coming up with concepts, and I already had a vision for ‘Bad Name.’
“I wanted a fun video with Spice Adams and for Guru’s son to play his father in the video — and then never do that again. We ended up going with ‘Family and Loyalty’ with J. Cole as the first single and it worked out perfectly, as Keith was able to get more comfortable being in front of the camera and used to the process.”
“Bad Name” is off Gang Starr’s newly released comeback album One Of The Best Yet, which also features J. Cole, Royce Da 5’9, Q-Tip, Talib Kweli, Ne-Yo and more.