Off that upcoming “Monday” album.
Joell Ortiz shoots an in your face video for his latest single produced by Hesami.
The Devon Johnson directed-video, which is inspired by Craig Mack’s Flava In Ya Ear (Remix) video features vintage photos of some of Ortiz’s fallen heroes.
“Before Hip Hop, I was a different person. I grew up in a rough environment that made me behave, respond and live in a certain way,” Ortiz said about the video. “I lost childhood friends way before I could even fully comprehend death. Yet, I found ways to smile, have fun and enjoy the hood with the homies almost every day. A simple video for the simple truth of a rapper from Cooper Park House in Brooklyn, NY. I’m just happy to be here.”
The new track and video is in support of the Brooklyn MC’s upcoming ninth studio album, Monday dropping August 30th.
Watch the video for “Before Hip Hop” above.