After years building a reputation as one of the most adventurous and melodic Atlanta rappers, Yung Bans is ready for stardom. Fusing his mutated melodies and hard-earned perspective into a futuristic aesthetic, Bans shares Misunderstood, his debut album.
Painting a vivid picture of his life as a rising rap star, Bans uses his supernatural melodic instincts to turn each line into a hook, ping-ponging between luxurious images of rap life and the bleak street life from which he narrowly escaped with his musical ability. Brimming with a level of sonic detail that rewards headphone listening, Misunderstood doubles as a showcase for hip-hop’s hottest producers to show off some of their strongest beats–the tracklist boasts contributions from Kenny Beats, Murda Beatz, Take A Daytrip, Wheezy, Goose With Another One, Nick Mira, Wondagurl, Smoko Ono, Chopsquad DJ, Charlie Handsome, TM-88, Maaly Raw, Bing, Bugs Ronin and Ian Jeffry Thomas. J.
Just 20-years-old, Bans has quickly earned the respect of some of trap’s biggest stars, and a camaraderie with his fellow next-gen rap stars. Featuring appearances from Future, Young Thug, Gunna, YNW Melly, NAV, Lil Durk, 03 Greedo, Lil TJay, Slim Santana, and a posthumous appearance from XXXTentacion, Misunderstood is available to stream on all platforms.
To accompany the release of the album, Bans shares “Going Wild,” a visual for the album’s opening track. Produced by Bugz Ronin, Ian Jeffry Thomas & Wondagurl, “Going Wild” is a defiant statement of purpose for Bans, as he proclaims through pitch-shifting vocals that he will never change for anyone.
In the video, directed by Shea Motion (YNW Melly & Kanye West’s “Mixed Personalities”), Bans embraces his inner demons, conjuring a dragon made of smoke, dancing with twirling double-helixes, and sipping from the world’s largest styrofoam cup of lean. Premiered by The FADER, “Going Wild” showcases some of the off-kilter imagination that populates the new project.