Joey B rides out with his squad in the street video for La Familia featuring fellow Ghanian rappers, Kwesi Arthur and Sarkodie.
Directed by Babs and Darryl (Joey B), the hazy black-and-white clip doubles as a mini fitness session, with angled shots of body builders and motor bike riders. Joey also subliminally proclaims himself the GOAT. It’s in the video.
From there, the video transitions to a shirtless Kwesi Arthur who raps his verse atop of a tree. Sarkodie closes out the gritty record with bars that references both Eminem and JAY-Z.
“La Familia” is Joey B’s first single of 2019. Watch the video above.