Ty Dolla $ign and J. Cole celebrate lovers in the feel good video for “Purple Emoji.” The video directed by Olivia Rose features couples of different ages and shades.
‘Purple Emoji’ instantly connected with me on an authentic level. it’s so amazing to hear that sort of vulnerability from artists who are talking about their day ones and a love that we can all relate to,” Rose said in a press release. “I wanted to stay true to the lyrics and create a video that showed real couples, real friends, real siblings and the tiniest of actions of intimacy they share. I think the outcome is a video that can resonate with all people from all walks of life and is representative of the full spectrum of love.”
Purple Emoji serves as the first single of Ty’s upcoming third album, the follow-up to 2017’s Beach House 3 LP. Watch the video shot in Brooklyn below.