Smokepurpp Heads to Memphis to Rage with NLE Choppa in the “Double” Video.
With an irrepressible, manic energy and an ear for lyrical witticisms, Smokepurpp’s talent speaks for itself. Heading to the home of Stax Records to make some musical history of his own, Purpp mobs in Memphis in “Double,” his latest video.
Produced by Tony Seltzer, “Double” is a minimalist slapper, complete with warped cowbell, underwater synths, and cracking snares–a backdrop on which Purpp paints his sex-crazed bars: “I just want a side b*tch, I don’t want no drama (Drama)/I know that’s yo’ main b*tch, you can meet her mama.” In the video, Purpp takes over the block with Memphis’s teenaged sensation NLE Choppa, who menaces with breakneck bars and sing-songy cadences. Intercut with flashy camera effects and pasted-in cameos from famous figures, the duo gather a crew to storm a local eatery and show off their wild dance moves–even Obama gets down to Smokepurpp.
“Double” is the latest video from Purpp’s Lost Planet 2.0 EP, following the sci-fi influenced vid for the Kenny Beats-produced “Repeat” and the clip for the plaintive “Remember Me.” Featuring additional appearances from Gunna and Lil Pump, Lost Planet 2.0 streams everywhere via Alamo Records/Interscope.
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