The Alamo Records Signee Dramatizes A Friend's Relationship Issues in this Rock Davis-Directed Video.
Specializing in soaring melodies and grounded street stories, Lil Durk pioneered the sound of new Chicago. Taking a break from his own domestic bliss to comment on a friend's relationship woes, Lil Durk shares "No Label," his latest video.
Released in late-January, "No Label" is a minor-key hookfest, packed with withering insults aimed towards a woman who wants more than Durk's friend can give: "You Instagram famous, but you not a star." The video, directed by Rock Davis, investigates a crumbling relationship, as the central couple squabbles in a Hollywood mansion. With some help from his OTF brethren King Von, OTF Ikey, and Booka600, Lil Durk acts as the devil on his friend's shoulder, prying him away from his temporary relationship with the promise of more models.
With over 2.5 million plays on Spotify and over 5 million YouTube views on its official audio, "No Label" expands upon the sonic palette Durk developed for Signed To The Streets 3, his November 2018 album, and starts to lay the groundwork for Love Songs to the Streets 2, a new mixtape coming this Spring.