Rap’s most reliable purveyor of high-pitched hooks, singer 24hrs’ music sounds like the future. Holing up in his studio with money and models, 24 shares “Family & Money,” his latest video.
Anchored by a cinematic instrumental from Hit-Boy, who provides celebratory horn stabs, melancholy synths, and a rumbling low-end, “Family & Money” is a mission statement for 24, striking a nice lyrical balance between his love of luxury cars and clothes with his deep loyalty to his family. In the video, 24hrs glows up in yellow-tinted life, counting and throwing thousands of dollars in the air in the company of gorgeous models, as he roasts a blunt and coifs his afro.
“Family & Money” is the opening track from “Houses On The Hill”, 24’s debut studio album, released in November.