Adidas has a wild range of artistes at its disposal which has helped them propel over Nike in the commercial department. For the latest chapter in its Here To Create campaign, the sports company calls on its array of stars for one of the most diverse and inspirational sports ad you'll ever see.
"Today, adidas is launching the latest chapter in its Here to Create campaign – "Calling All Creators." It's a multi-dimensional story comprised of long and short-form content across social, TV and adidas.com; rooted in film. This content features some of the world's most influential athletes, designers, and musicians in sport culture seated at one table. United by their passion to create, these Creators call on athletes everywhere to defy conventions and join the adidas movement by using their imagination to make something new and shape sport culture."
The campaign, created in partnership with 72andSunny features some of the world's biggest athletes and celebrities including Lionel Messi, Kristaps Porzingis, James Harden, Pharrell Williams, Paul Pogba, Damian Lillard, Aaron Roders, Alexander Wang, Lindsey Horan, Brandon Ingram, Pusha T, David Beckham, Von Miller and Derrick Rose
"The rules of sport are not defined. We believe in the power of writing your own rules, but it will take those who think differently and are confident enough to make it happen. It will take Creators," said Ryan Morlan, adidas' VP of Global Brand Communication. "adidas is shaping the future of sport every day through our products, partnerships, and innovations, and with this campaign, we've called on some of the most admired faces in sport culture to help us inspire others to find their Creator within, no matter what their field of play."
Get inspired below.