Why You Should Stop Downloading Singles.
As much as I might like it to be, this discussion is relationship advice unrelated as I am perhaps not the right person to give opinions on that subject. Now that that is out of the way, let’s talk music and why I stopped downloading singles a long time ago.
At the time I was a HipHop Head who liked his playlists “up-to-date”, and having downloaded rap singles which would of course later feature in the Artists’ upcoming project (if there’s any) and a more recent trend, feature in a compilation project by the Music Producer, you can see how it’s impossible not to have duplicates of the same song if you do this. I could save myself some space on my device and wait to get the album because really one song isn’t enough. I would very much play an album on repeat than I would for a single song. It’s like a slice of pizza. HipHop heads want the whole box, the total package.
There is yet another line of thought where artists store up in what I like to call The Arsenal of Singles. This is just my simple collective noun for a couple of single song releases done overtime. A hit single might give the artist the much needed buzz to stay relevant in the hopes of an upcoming project (again I repeat, if there’s any). However, an artist who relys too long on this strategy grows lazy and releases Music when there is need for a now trending song without making concrete plans for future projects but has an Arsenal of Singles to make reference to. It helps to stay relevant, but it is a dim attempt I must insist. Times have changed since the Internet revolutionised the distribution of Music. There was a time hit singles came directly off the albums, these days the singles lead into the albums or a little bit of both. Whatever strategy an Artist opts for would depend hugely on demographic information, knowing your fans and knowing which is better, a slice or a box of pizza.
Thanks for reading, share your thoughts in the comments box below.
Next Week – The 8-Step Album Release Checklist